Re-defining luxury through bare-minimalism, on entering the store you may find yourself assisted by a brand manager who ‘work the floor’ to get direct feedback from customers. The ‘by appointment’ showroom in Gulshan 2 services each customer individually. Not only does it include an area for made-to-order dresses, but the southern side of the store is completely dedicated to a workshop space where shoppers can experience the support of full-time craftsmen personalising orders, conducting alterations and creating new pieces. The ‘store’ is a place to be explored, touched, experienced and is constantly evolving.